The New Imperative: Corporate Social Responsibility for Senior Executives

Harness the power of purpose for high-impact CSR

The past 24 months have highlighted the deep importance of Corporate Social Responsibility (CSR) in the workplace. From the fundamentals of how your company supports its employees to your brand and the societal impact you choose to make, CSR is no longer a nice to have. It is imperative to the strategic success of your business.

There has never been a more crucial time to fully embrace this game-changing opportunity, which not only inspires positive social change, but also helps your business remain competitive. Ignite purpose at your company by joining this one-of-a-kind Corporate Social Responsibility course designed exclusively for Senior Executives, and leave with evidence-based guidance, best practices, and concrete applications.

Interested in Joining the Course?

With only 16 seats available, please send us your contact information and we will get back to you with more information.

Location:
Sessions will take place in-person at Orange County United Way:
18012 Mitchell South Irvine, CA 92614

Dates:
April 22, April 29, 2022

Time:
8:00 a.m. to 12:00 p.m.
Light breakfast is available at 7:30 a.m.

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Did you know?

71% of Americans are willing to pay 23% more, on average, for a product that supports a cause they care about.
80% of business professionals believe businesses have a responsibility to look beyond profit and make a positive impact on society.
75% By 2025, 75% of the workforce will be millennials, a generation that believes in being philanthropic and involved, and they will be looking to work at companies with strong social purpose.

About the Course

The New Imperative, facilitated by renowned CSR consultant Bea Boccalandro, offers lecture and peer discussion on high-impact CSR that meets today’s challenges and sets a company and its stakeholders up for success.

Hear from CSR champions, Nanda Kumar Cheruvatath, President, Aerospace Group, Eaton and Charles Antis, Founder & CEO, Antis Roofing and Waterproofing.
Learn how to build high-impact CSR for both society and the business.
Generate world-class ideas to increase your organization’s CSR impact.
Participate in peer discussions about CSR challenges, successes, and vision in a small group of up to only 16 Senior Executives.

Course Materials

A pre-course Resource Kit including online resources and hard copy materials.
The following books: Do Good At Work: How Simple Acts of Social Purpose Drive Success and Wellbeing by Bea Boccalandro and Net Positive: How Courageous Companies Thrive by Giving More Than They Take by Paul Polman and Andrew Winston.

Moving forward, high-impact CSR is a business imperative. Come learn how to succeed in today’s new reality.

Our Distinguished Speakers

Our distinguished speakers include prominent figures who have successfully developed and implemented CSR efforts into their companies. They will share their CSR journey and offer advice based on personal challenges and achievements.

Nanda Kumar Cheruvatath, President
Aerospace Group, Eaton

Nanda joined Eaton in 1990 and has held positions of increasing responsibility across the globe. A very involved local philanthropist, Nanda has spearheaded Eaton’s commitment to serving the community and strengthened its passion for service through targeted efforts to reach more people.

Recently, Nanda hosted senior executives from around the world to participate in a team-building event to engage them in volunteerism. In addition to achieving industry leading margins at his company, he also serves as Vice Chairman of Eaton JV with COMAC in Shanghai, China and is a member of the Aerospace Industry Association’s (AIA) executive committee. Nanda is a distinguished alumnus, Hall of Famer, and member of the Board at Wayne State College of Engineering as well as a Board member of Orange County United Way.

Charles Antis, Founder & CEO
Antis Roofing & Waterproofing

A well-respected and widely known roofing expert, entrepreneur, and humanitarian, Charles has become one of the most trusted names in the roofing industry country-wide, as well as an inspirational business leader championing Corporate Social Responsibility.

Charles serves on a dozen national and local boards for well-known organizations including the National Roofing Contractors Association (NRCA), where he co-initiated the national adoption of all 156 Ronald McDonald homes across the country, and Orange County Habitat for Humanity (Habitat OC), through which Antis Roofing & Waterproofing has donated every roof installation of every home built by Habitat OC since 2009 (over $1M in “in-kind” donations, along with Eagle Roofing Products). Charles also serves on the Board of Directors at Orange County United Way where he inspires engagement on the United to End Homelessness Executive Council.

Bea Boccalandro
Facilitator

Bea Boccalandro is the author of Do Good At Work: How Simple Acts of Social Purpose Drive Success and Wellbeing, which was selected by three-time New York Times bestselling author and Wharton professor Adam Grant as one of his 30 book recommendations.

Bea also founded and runs VeraWorks, a global firm that advises companies on their social purpose efforts, and teaches corporate social purpose at Georgetown University and the University of Nevada, Las Vegas.

Bea’s clients include Aetna, Allstate, Bank of America, Caesars Entertainment, Disney, Eventbrite, FedEx, HP, John Hancock, IBM, Levi’s, PwC, TOMS Shoes, and Toyota.

Livi Kerszenbaum
Presenter

Livi is the Senior Director, Corporate Social Responsibility at Orange County United Way. She is committed to developing thoughtful solutions that transform resources, manpower and passion into long-term business value and sustainable social impact.

Having worked in both the profit and nonprofit arenas, she brings a unique lens to the nexus of business, purpose and people.

Her enthusiasm for being a change-maker stems from her previous work as a Washington D.C. Lobbyist for clean, green renewable energy technologies, a Business Development Officer in aerospace manufacturing and her adventures across the globe, where a great appreciation for kindness blossomed.

Livi received an MBA from UC Irvine with a specialty in consumer behavior and marketing management, an International Business certificate from Maastricht University in the Netherlands, and a BA from UC San Diego where she completed a year abroad at Melbourne University in Australia.

Get More Information Today!

Testimonials

I highly recommend this course to anyone in a leadership position that wants to learn how to build a truly impactful CSR program. This goes way beyond just giving back to the community; it is about how to unify your team around causes that give them purpose and fulfillment in their lives to create sustained action that will benefit society. Whether your organization already has a mature CSR program or if you are just looking to get started, this course will provide important concepts around how to get the most out of the time you and your team dedicate to…read more→

Sam Quigley, Managing Director

Marsh McLennan Agency

I highly recommend this course to all business leaders, regardless of the industry. Understanding the power of your purpose and how to implement socially responsible programs, both big and small, is a significant business differentiator. This course affected me deeply and inspired me to drive real change. It opened my eyes to opportunities I hadn’t been thinking about. Today, I see CSR as an imperative to sound business practices and employee well-being. The human connection to who we are and what we do for each other creates permanent change. It’s not a trend; it’s the right thing to do each…read more→

Rose Rogers, VP & Chief HR Officer

Ducommun Incorporated

Contact Us

For more information, please contact Livi Kerszenbaum via LiviK@UnitedWayOC.org or 949.263.6167.

THE NEW IMPERATIVE:CORPORATE SOCIAL RESPONSIBILITY FOR SENIOR EXECUTIVES